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Youtube \\ Deadline
Deadline
The home of creators.
</div></div></div><div class="w-embed w-script"><style>.work-header_video .w-richtext-figure-type-video,.work-header_video .w-richtext-figure-type-video > div,.work-header_video .w-richtext-figure-type-video iframe{border-radius:1rem;overflow:hidden;}</style> <script>document.addEventListener('DOMContentLoaded',function(){var f=document.querySelector('.work-header_video iframe[src*="vimeo.com"]');if(f&&f.src.indexOf('autoplay')===-1){var s=f.src.indexOf('?')>-1?'&':'?';f.src=f.src+s+'autoplay=1&muted=1&loop=1&background=1';}});</script></div><div class="work-header_img-wrap"><img loading="lazy" src="https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6aac284c193b332e51c73852_YOUTUBE-THUMB_4.2.1-resized.webp" alt="" class="work-header_img"/></div></div></div></div></section><section class="section-work-content"><div class="padding-section-large is-tablet-small"></div><div class="padding-global"><div class="container-medium"><div class="work-content_grid"><div class="work-content_content"><div class="work-content_head"><div class="text-style-label">Introduction</div><h2 class="work-content_heading">YouTube CEO Neal Mohan & Top Creators</h2></div><p>Days before YouTube's annual Brandcast presentation to advertisers in New York, Deadline sat down with YouTube CEO Neal Mohan and four of the platform's breakout creators: Cleo Abram, Michelle Khare, Julian Shapiro-Barnum, and Kareem Rahma, to talk through the platform's push into original programming and its first ever run at the Emmys. East Deck Creative was brought on to shoot the motion cover and produce the full sit-down interview, capturing the conversation as YouTube positioned itself as the biggest streaming platform in the world.</p></div><div class="case-content_imgs-wrap w-dyn-list"><script type="text/x-wf-template" id="wf-template-ad3a6570-3900-7ae5-606e-19fa511290a4">%3Cdiv%20role%3D%22listitem%22%20class%3D%22case-content_imgs-item%20w-dyn-item%20w-dyn-repeater-item%22%3E%3Cdiv%20class%3D%22case-content_image-wrap%22%3E%3Cimg%20width%3D%22Auto%22%20height%3D%22Auto%22%20alt%3D%22%22%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2Fplugins%2FBasic%2Fassets%2Fplaceholder.60f9b1840c.svg%22%20loading%3D%22lazy%22%20class%3D%22case-content_image%20w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E%3C%2Fdiv%3E</script><div role="list" class="case-content_imgs-list w-dyn-items w-dyn-hide"></div><div class="empty-state w-dyn-empty"><div>No items found.</div></div></div></div></div></div></section><section class="section-work-content"><div class="padding-section-medium is-tablet-xxsmall"></div><div class="padding-global"><div class="container-medium"><div class="work_img-wrap"><img width="100" loading="lazy" alt="" src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" class="work_img w-dyn-bind-empty"/></div></div></div></section><section class="section-work-content"><div class="padding-section-small"></div><div class="padding-global"><div class="container-medium"><div class="case-content_component"><div class="case-content_final"><div class="case-content_final-head"><div class="case-content_head"><div class="text-style-label">Results</div><h2 class="work-content_heading">The World's Best Stage</h2></div></div><p>The brief called for something that felt as premium as the shows YouTube is now submitting for Emmy consideration: a clean, editorial motion cover paired with a straightforward, well-lit sit-down that let Mohan and the creators carry the conversation. The result captured a platform in the middle of a genuine shift, and the people building it.</p></div></div></div></div></section><section class="section-work-content"><div class="padding-section-small"></div><div class="padding-global"><div class="container-medium"><div class="work_img-wrap is-portrait-cover"><img loading="lazy" src="https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6aac4609eb60c2d0aff64bc7_GROUPSHOT-2%20copy.webp" alt="" class="work_img is-portrait-cover"/></div></div></div></section><section class="section_work-related"><div class="padding-section-medium"></div><div class="padding-global"><div class="container-tiny"><div class="collection-list-wrapper w-dyn-list"><div role="list" class="w-dyn-items"><div role="listitem" class="w-dyn-item"><a href="/work/amazon-summer-of-soccer" class="w-inline-block"><div class="work-related_infos"><div class="text-block">Next case</div><div class="pill_wrap"><div class="text-style-label">Amazon's Summer of Soccer</div></div></div><div class="spacer-small"></div><img loading="lazy" src="https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re.webp" alt="" sizes="100vw" srcset="https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re-p-500.webp 500w, https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re-p-800.webp 800w, https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re-p-1080.webp 1080w, https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re-p-1600.webp 1600w, https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re-p-2000.webp 2000w, https://cdn.prod.website-files.com/6979237c37a220c6e9cbfe62/6a95ebd5e710f8c0ed9f8396__AZ61377-re.webp 2400w" class="work-related_img"/></a></div></div></div></div></div><div class="padding-section-medium"></div></section></div></main><footer class="footer"><div class="padding-global is-tiny"><div class="footer_wrap"><div class="footer_component"><div class="footer_main"><div class="footer_links-groups"><div id="w-node-_49f89e0f-c321-7bff-a29b-8acdeddf7dc8-eddf7dc2" class="footer_group"><div class="footer_link-label">Pages</div><div class="footer_lists"><div class="footer_links-list"><a href="/" class="footer_link">Home</a><a href="/studio" class="footer_link">Studio</a><a href="/work" class="footer_link">Work</a><a href="/contact" class="footer_link">Contact</a></div></div></div></div><div class="footer_secondary"><div class="footer_social"><a href="https://www.instagram.com/eastdeckcreative/" target="_blank" class="footer_social-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/6979237b37a220c6e9cbfdac/6979237c37a220c6e9cbff1a_social-insta.svg" alt="" class="footer_social-icon"/></a><a href="https://www.linkedin.com/company/eastdeckcreative/" target="_blank" class="footer_social-link w-inline-block"><img loading="lazy" src="https://cdn.prod.website-files.com/6979237b37a220c6e9cbfdac/6979237c37a220c6e9cbff5c_linkedin-svgrepo-com.svg" alt="" class="footer_social-icon"/></a></div><div class="footer_newsletter w-form"><div class="form_success-message-2 w-form-done"><div>Your submission has been received!</div></div><div class="form_error-message w-form-fail"><div>Oops! 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