Amazon's Summer of Soccer
The Brief
Amazon tapped East Deck Creative, through longtime collaborator Overlook Media, to fully produce and crew content coverage for their Summer of Soccer campaign. Hosted at Rocco's, the influencer activation brought together brand collaborations with Amazon Fashion, the Amazon Influencer Program, Kylie Jenner's K2O, and Sprinter. The project marked another chapter in East Deck Creative's ongoing partnership with Overlook Media, who brought EDC onto the job through their direct relationship with Amazon.
The Result
Our crew ran three coverage streams in parallel: two roaming photographers and two videographers capturing the event live, a dedicated step-and-repeat photographer and digital tech running a live sharing station for influencers and talent, and East Deck Creative handling full event production and crew staffing end to end. With editors on-site for both photo and video, every asset was reviewed, edited, and delivered the same day -- giving Amazon and Overlook Media real-time content they could put to use while the event was still live. It's the kind of fast-turnaround, full-service coverage that continues to anchor EDC's collaboration with Overlook Media on activations like this one.
