A cafe built for the senses.
Amande Café
To launch the Amande Crème Brûlée and Amande Pistache body mists, L'Occitane took over a coffee shop in the West Village and turned it into the Amande Café — a fully branded, multi-sensory activation built around the new Amande Sublime Collection. East Deck Creative was brought in to capture the entire experience, delivering both horizontal and vertical sizzle reels that brought the energy of the day to life across platforms. From espresso portrait artists to a pastry bar built around the collection's scent notes to candid influencer moments throughout the space, EDC captured the Amande Café in motion — delivering horizontal and vertical sizzle reels built for both social and brand channels.
A Full Sensory Takeover
The Amande Café made the case for a collection built on comfort and warmth — no rack of products required. Guests left with a portrait, a pastry, a scratch-off, and a scent they wouldn't forget, all set to the same idea EDC has chased on every East Deck production: build the experience first, and the content follows.
