Rooftop to headline.
Disruptors + Cannes Film Festival
When Deadline Magazine came to us to create their "Disruptors + Cannes Film Festival" issue, they knew exactly who they wanted at the center of it: Sebastian Stan. This was Deadline's Cannes edition, built to capture the pulse of the festival, and Sebastian was the face of it, timed to promote his film Fjord, set to premiere at Cannes that year. The accompanying interview centered on the film and on where Sebastian is in his life and career right now, giving the whole package a sense of intimacy beyond the usual press cycle. As part of our ongoing collaboration with Deadline, East Deck Creative was brought on as the production company to bring this vision to life, handling both the cover shoot and an accompanying video piece. Andrew Zaeh served as photographer, capturing the images that would run on the cover and throughout the feature, while Jack Mallett led creative direction on the video, shaping the tone and pacing to match the energy Sebastian brought to set.
Built on Trust
From the first frame, it was clear this was a collaboration built on trust. Sebastian moved easily between stillness and motion, giving us range to work with across both mediums. The result: a cover and video package that captured him at ease, confident, and unmistakably himself, right as Cannes came into full swing.
